让消费者来破解otc终端拦截（Let consumers crack OTC terminal interception）.docVIP

让消费者来破解otc终端拦截（Let consumers crack OTC terminal interception） "Spent tens of millions of advertising, can reach the hands of consumers or products" and "hard to develop new varieties, are selling but some small varieties" put in the careful management, but with the same composition of competing products easy to snatch market" Often hear a lot of top executives are complaining about this. In fact, we all know that the root of the problem is "terminal interception" - this is a headache for many OTC companies. With the Chinese OTC market matures, the homogenization phenomenon of OTC drugs tends to be serious, unfair competition means the resulting terminal has become the most fashionable term in nowadays pharmaceutical marketing, currently the main OTC terminal to intercept the following conditions: 1, main push varieties intercept The drugstore "low profit" will reject many good products in the hands of consumers. Pharmacies take into account their own profit, but you how businesses advertise, how beautiful the terminal manager, the order, the clerk had to obey, let a few words, I do not know the consumers will be confused and disoriented. Chain pharmacies for rebate high enterprise products, or the store's own agent products, chain pharmacies will choose the main push. "Aunt, you look at these two drugs, ingredients are the same, you are advertising because it is so expensive, you take this cheap on the line."." The old lady thought, yes, anyway, the same medicine, just like this girl said, take this. 2, with gold sales intercept Competing for a large number of advertising brand fees, directly for the clerk, sell a unit of packaging, according to the product itself retail price to 3-20 yuan fee to the clerk. The so-called income money, help people ward off, small product big strength a promotion, let the staff have no reason not to recommend the "cornucopia", and big brand products, although there are great advantages in terms of popularity, but in the end, no words