Seven misunderstandings of real estate brand operation（地产品牌运营七大误区）.docVIP

Seven misunderstandings of real estate brand operation（地产品牌运营七大误区） Misunderstanding one: do real estate brand is to do real estate products Nowadays, the so-called product ism prevails in the real estate industry. In fact, the real estate products and the real estate brands are two different concepts, both of which are different and related. 1., the real estate brand is the sum of consumers feelings about the real estate products. Essentially it is an abstract and intangible concept, which exists in the minds of consumers; and the real estate products is the real existence in reality, including construction, municipal, environmental, facilities and other factors, it is concrete and visible. 2., the real estate brand is higher than the real estate products. The connotation of the real estate brand determines the nature and content of the real estate products. Different real estate brands enable people to recognize the basic characteristics of the real estate products, which are different from the quality, characteristics and design of other real estate brand products. A no brand of real estate products, once a planned implanted real estate brand, which will completely change the original real estate products. Therefore, the intangible real estate brand is the life and soul of the real estate product, and the brand determines the personality, personality, temperament and demeanor of the product. 3., the real estate brand to the real estate products as the carrier. Real estate products do not necessarily have a brand, but each brand must have real estate products. The real estate product is the foundation of the real estate brand. Without good real estate products, the real estate brand, which is used to identify the source and personality of the real estate products, has no survival. A real estate product can only be trusted, recognized and accepted by consumers, and can build up a strong and close relationship with consumers, so that it can survive for a long time. 4