奔驰E-Class Faclf Campagn Summay.pptVIP

This document is strictly confidential. E-Class Facelift Campaign - Summary - Prepared for: BBDC Prepared by: WE May 15th 2006 New E-Class: Most Important Changes Exterior Design: New V-shaped front end, larger radiator grille and modified bumper trim. Mildly modified headlights New taillights design Engines E200K: from 120kW to 135 kW E500: from 220 kW to 285 kW Safety PRE-SAFE as standard Improved Direct Control Neck Pro as standard Intelligent light system (option) The E-Class: a long runner. Superior Driving Experience Power Improved existing engines with more output New engine, E350. Dynamics Direct Steering as been increased by 10% A sportier driving feeling Comfort 4 zone climate control: thermotronic. Safety Pro-safe, pre-safe, post-safe Direct control ESP, Intelligent light system Neck-pro Adaptative break lights Adaptative brake New E-Class: Most Important Changes Exterior Design: New V-shaped front end, larger radiator grille and modified bumper trim. Mildly modified headlights New taillights design Engines E200K: from 120kW to 135 kW E500: from 220 kW to 285 kW Safety PRE-SAFE as standard Improved Direct Control Neck Pro as standard Intelligent light system (option) Facelift Communication Campaign Energy! Objective: Load E-Class brand with Energy, change the perception of E-Class emotionally and have consumers experience the new E-Class (make test-drives) The campaign is divided into two phases: Launch message: see E-class through a new light Product-oriented messages: Showing E-Class various improvements Special activities will all be organized under the same theme ENERGY! When: May 2006 ? December 2006 Where: worldwide Energy! Action Schedule World Premiere New York The New York Auto Show: April 12th Presentation of the new E-Class Impressive Electrical Show Stuntmen with futuristic protective clothes performed an impressive electrical show when introducing the new E-Class Lightning bolts of up to 14 million volts were shot by th