百威_KngfClubs.pptVIP

O:/Network/Path/Filename.ppt Budweiser Event - King of Clubs Party for over 3,000 in Central London on April 4 Featuring UK’s top DJs Held in special venue on Thames… VIPs arrived by boat Tickets won in-bar or through media promotions Timed to counter Heineken launch Leveraged for in-bar presence Prizes in bar with BRITs… 635 accounts, 511 circuit bar promotions, 1500 back bar displays, sampling over 20,000 consumers Bar staff incentives… Tickets T-shirts for bar staff in 493 bars Great Party for 3000+ Consumers Branded Venue facing the Thames Stylish Branding Inside Featuring Top DJs King of Clubs POS Over 1500 Back Bar Displays “Scan to Win” to win Tickets T-Shirts Strong Media Support Radio Promotion… Kiss 100 , London’s leading Dance station Airtime and on air promotion from March 17th – April 4th Gave away 120 tickets during Drive Time Kiss Presents evening show Banners links on FHM.com, M Kiss100.co.uk e-mail sent to 45,000 subscribers of MixMag Kiss Press Outside Back Cover of Time Out Inside Back Cover in Loaded, Maxim, Q, MixMag Combined circulation of just under 1 million copies Outdoor 96 48 Sheets totaling 66 panels 400 Underground 6 sheets 450 Escalator Panels 15 Budweiser Taxis Projections onto buildings in Central London Outdoor – Central London London Subway – 6 Sheets London Subway - Escalator Panels Projections on buildings 15 Branded Cabs Newspaper Coverage On-Line Coverage Maxim Esquire MTV on-line Sun on-line Klub Universe Burn it Blue Itchy London This is London View London Consumers say… “If such a throne existed, Budweiser would surely be The King of Clubs” Summary Good event featuring top DJs Consistent theme for POS Advertising Able to leverage for in-bar presence and promotions * 7 DJs playing in 2 dance halls. Over 17,000 T-shirts for BRITs, Consumers Bar Staff Time Out Metro The Times Mirror “terrific atmosphere..Budweiser clearly know how to through a good party” *