媒体的宣传活动MediaCampaign【国外大学优秀ppt讲义典范】.pptVIP

discovering, inter-relating and navigating cross-media campaign knowledge discovering, inter-relating and navigating cross-media campaign knowledge MediaCampaign http://www.media-campaign.eu MediaCampaign /hyjqj Public Presentation MediaCampaign Description MediaCampaigns scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we made a prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity. Our Goals Executives and analysts need up-to-date information on how much their competitors are investing in different media and countries. Obtaining this information quickly enables decision makers to assess their competitors activity and market performance Measure global advertisement expenditure by media monitoring companies. Currently, this is a complex task; this expensive workflow is done mainly manually. Main Objectives of MediaCampaign Detecting and tracking of advertisements Finding campaigns cross-media cross country Market: Advertisement monitoring industry a full competitive advertising picture exact occurrence and expenditure data over different media countries Innovation Technical Approach Identification and tracking of new creatives Multimodal analysis – whole is greater than the sum of all parts In different single media (Press, TV, Internet) by using four different modalities (text, image, audio, video) technology: combination of different analysis modules Detection of advertisement campaigns cross-market, country, and media advertisement interlinking technology: semantic technolo