基于服务利润链理论的商业银行高校金融服务优化分析——以a银行与b学校的合作为例-analysis on the optimization of commercial banks financial services in colleges and universities based on service profit chain theory - taking the cooperation between bank a and sch.docx

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基于服务利润链理论的商业银行高校金融服务优化分析——以a银行与b学校的合作为例-analysis on the optimization of commercial banks financial services in colleges and universities based on service profit chain theory - taking the cooperation between bank a and sch.docx

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基于服务利润链理论的商业银行高校金融服务优化分析——以a银行与b学校的合作为例-analysis on the optimization of commercial banks financial services in colleges and universities based on service profit chain theory - taking the cooperation between bank a and sch

AbstractNowadayschina’sUniversityautonomyhasgraduallyincreased.Inthesametime,channelsforraisingfundsinCollegesanduniversitieshaveformednewpatterns.Withthenationalattentiontotheeducationindustrydeepening,theeducationfundinginthefuturewillcontinuetoincrease,theeducationindustrywillgetrapiddevelopment.Whiletheamountoffundsandthecomplexityofmanagementalsowillcontinuetoincrease,furtherincreasethebank,schoolcooperationinspace.Thebusinesscooperationbetweenbanksanduniversities,forbanksistoseekbusinessdevelopment,todeveloptheeducationmarket,increasetheintrinsicmotivationofassetquality,theadjustmentofbusinessstructure,andtoinstitutionsofhigherlearning,canalleviatecapitalbottleneckhavehigherschooldevelopmentprocessaboutbeam,financialservicesandcanimprovethequalityofuniversityteachersandstudents,canalsoprovideallkindsofpracticaloperationplatformwiththebankasamediumforthelackofpracticalexperienceofthestudents,promotethestudentslearninordertopracticethetheory,thecombinationoftheoryandpractice,andthecultivationofqualifiedpersonnelneededbythesociety.Collegesanduniversitiesthisrelativelyclosedivorytower,withthecontinuousdevelopmentofschools,withtheschoolasthemainbodyoftheschoolandbankcooperationthebuyersmarketpatternhasbeenformedpreliminarily.Therefore,howtoimprovethelevelofservicemarketingofcommercialbanks,enhancetheircompetitivenesshasbecomethekeytowhethercanremaininvincibleinthefiercecompetitionandcooperationofsilverinschool.Theserviceprofitchaintheorywasintroducedin1994byJamesHeskett,wholedtheservicemanagementtaskgroupcomposedoffiveHarvardBusinessSchool.Thetheoryisinrecentyearstheuseofanewservicemanagementmodewidelyusedinserviceindustry.Inordertoscientificallyreflectthebankserviceofuniversitystatus,andpromotethehealthydevelopmentofschoolandbankcooperation,thisthesisstartswiththeABankofBserviceinCollegesanduniversities,fromtheperspectiveoftheserviceprofitchainbasedon,startfromtwodimensionsofsatisfaction,employeesatisfactionandexternalcustomerbankschoolinternalemployeesatisfaction