娱乐综艺电视节目精益管理分析——以“全民宝藏项目”为例-lean management analysis of entertainment variety tv programs - taking.docx

AbstractVariety of entertainment programs nowadays has become the most watched TV show, is also promoting the development of TV industry, and the effect and the area around the core of the TV radio, film television bureau and means of competition. Therefore, in order to meet the spiritual and cultural life of the broad masses of customers and market demand, need through the variety of entertainment program development, operation and management, as well as diversified, modern marketing match each respects such as research, to find out a kind of internationally competitive and can promote the development of domestic entertainment variety shows to carry on the beneficial exploration and research.On October 15, 2014, the CPC central committee general secretary and state President and central military commission President xi jinping hosted in Beijing literary work forum and delivered an important speech. Xi stressed that since the reform and opening in terms of literary and artistic creation, there has been a number of quality, there are plateau lack of peak phenomenon, the copy imitate, the same problem exists, there is a problem of mechanized production, fast-food consumption. Products are pure, profound and exquisite art lies in its thought, well made. Literary and art workers should aim high, as life times innovation, make innovations in their own artistic personality. A good work, should be to give top priority to social benefits, at the same time, it should be the unity of social benefit and economic benefit excellent literature works, it is best to succeed in the ideological, artistic, and popular in the market. This paper implement the general secretary xis thoughts and issued by the state administration of radio, film and television has on the strengthening of variety entertainment TV program management notice and eighteen big spirit and under the guidance of scientific concept of development. Based on domestic studies of television variety show for clues. Close