《旅游规划与公共管理》第七讲 旅游产品.pptVIP

第七讲 旅游产品 主要内容 什么是旅游产品 旅游产品的组合 常见的错误 一、什么是旅游产品 ? combination of services, commodities and other material and immaterial terms ? including the whole travel experience from leaving home to return ? individual experience, impressions and things learned at a destination 二、What is the structure of the tourism product? defined by the product chain number of basic elements: preparation, travel to destination, stay, travel back and activities after returning home stay in the region = regional product four basic parts: programme, lodging, eating, additional services These items are not products the