一篇关于CRM的文章.pdfVIP

    Is customer loyalty an outdated concept? By Jennifer Kirkby, consulting editor, MyC Companies are not fair to us – that’s the view of almost half the UK adult population. In 1980, only 14% thought this way; now 44% do according to nVision from Future Foundation. Nearly two decades after loyalty theories radically changed the business world, average loyalty has declined, whilst consumers have strengthened their recommendation and switching muscles. That’s a dangerous si