基于游客满意度的桂林漂流景区门票价格容忍度分析-analysis of ticket price tolerance in guilin drifting scenic spot based on tourists satisfaction.docxVIP

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基于游客满意度的桂林漂流景区门票价格容忍度分析-analysis of ticket price tolerance in guilin drifting scenic spot based on tourists satisfaction.docx

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基于游客满意度的桂林漂流景区门票价格容忍度分析-analysis of ticket price tolerance in guilin drifting scenic spot based on tourists satisfaction

AbstractAs the main economic source of scenic spots,ticket plays an important role and significance in tourism. Since the 21st century,along with the development of Chinese tourism,the increase in price has become a common phenomenon,but there is anacceptable price range of tickets for tourists. If price rises fast and high，it is verylikely to reduce the number of tourists,which can affect the tourism’s development seriously.After summarizing,reading and analyzing relevant literature,through learning from the ACSI and ESCI,and in combination with characteristics of drift tourism,we build the ticket price tolerance model in light of tourist satisfaction,and based on which,propose some hypotheses.Meanwhile,we build the evaluation index system for the ticket price tolerance in rafting areas.Through the on-the-spot questionnaire survey of six rafting areas,including Yulong River,Longji Gap,Longjing River,Twelve Beach,Wupai River,Zijiang,we collect some data,use the software of SPSS19.0 to take the descriptive statistical analysis,sample parametric test,reliability analysis of those data,and use AMOS17.0 to build the ticket price tolerance structural equation modeling in light of tourists satisfaction,with its parameter estimated,fitted,and updated,and finally,test the research hypotheses according to the empirical analysis.The research results reveal that:through the analysis of demographic characteristics,we find out that: the number of female tourists is a little higher than that of male;the majority of tourists are middle-aged or young for age,college-level and bachelor for educational background,governmental staff,enterprises’ or companies’ employees,professional personnel and students for career,earning average or less amount of money for average monthly income;most of them come from Guilin district and it is mostly their first time to visit there.With the parametric test,we findout that there is a significant difference upon tourists satisfaction according to care