基于游客偏好与满意度的影视旅游地管理分析——以热带天堂森林公园为例-analysis on the management of movie and tv tourist destinations based on tourists preferences and satisfaction - a case study of tropical paradise forest park.docxVIP

AbstractIn our country movie induced tourism development has blind problems and so on development, building redundant project, deficient theory instruction. Taking Sanya Tropical Heaven Forest Park as an example, this paper study tourists preferences and satisfaction level by means of questionnaire survey. Based on it, some suggestions on development of movie induced tourism product of the park and the management of the park are put forward. The main findings and the research method used are as follows:(1)Using cross-tab analysis methods, factor analysis, ANOVA, this paper compared the preference between tourist clusters of different social characteristics. Research results show that: (a)there is no significantly gender difference in the preference of movie induced tourism, while significantly differences existing in different age segment of visitors; (b) the movie induced tourism on traveling interest has no relationship with education level, but it is related to visitors’ income; the analysis demonstrates that tourists are interested in the movie of a love story photography, but gender, education level and the movie induced tourism have no significant relationship; (c) a ranking of the movie induced tourist resources attraction index shows that natural scenery is what the visitors most preferred, successively are the process and the technology of movie produced, stars and the actors humanities landscapes and movie museum is what the visitors least interested in. (2) Using ANOVA, the difference in movie induced tourism satisfaction between different social demographic clusters are compared. Research results show that: (a) visitors are satisfied with the natural elements of movie induced tourism products in the park with the mean value of 3.55; (b) visitors are not very satisfied with the culture derivative products with the mean value of 3.01; (c)satisfaction with the natural elements of movie is significantly higher than that with the culture derivative products o