家具企业大规模定制实施策略研究——以s家具公司为例-research on implementation strategy of mass customization in furniture enterprises - taking s furniture company as an example.docxVIP

中文摘要随着经济和科技的飞速发展，中国家具行业的规模在不断扩大，家具市场的需求发 生了根本性的变化，消费者要求家具产品能够多样化、个性化，并快速交付。家具企业 传统的大批量生产模式已经无法应对这个变化，大规模定制生产模式开始在家具行业中 应用起来。目前，国内部分板式家具企业已经成功实施了大规模定制，但欧美风格家具 企业实施大规模定制的案例还很少。本论文主体分为五部分：第一部分是大规模定制理论综述，对板式家具和欧美风格 家具进行了简单的对比，说明了在欧美风格家具企业中实施大规模定制的难度；第二部 分介绍了大规模定制的概念和特点，并与大规模生产进行了对比；第三部分对家具企业 实施大规模定制的基本策略进行分析和总结；第四部分以 S 家具公司为研究对象，对实 施大规模定制战略进行了详细的分析；第五部分介绍了 S 家具公司实施大规模定制的策 略，包含：标准化工作的方法和思路，模块化设计和产品族设计的策略，实施延迟化策 略的思路，提高生产柔性的方法，提升企业供应链敏捷性的方法，构建信息化平台的方 法，项目化研发管理的策略等。本文采用文献综述法、对比分析法和案例分析法来研究大规模定制生产模式，探讨 了欧美风格家具企业实施大规模定制的策略，对欧美风格家具企业实现大规模定制转型， 具有实际参考意义。关键词：家具企业；大规模定制；实施策略；欧美风格家具2ABSTRACTWith the rapid development of economy and science and technology, the scale of the furniture industry in China is expanding, fundamental changes have taken place in the demand of the market, consumers want diversification, personalized, fast-delivery furniture products. Traditional Mass Production mode has been unable to cope with this change, the Mass Customization mode applied in the furniture industry. At present, part of the domestic board type furniture enterprise has successfully implemented Mass Customization, but there are few European and American style furniture enterprise to implement Mass Customization.This thesis is divided into five parts: in the first part, it is the theoretical description of concept of Mass Customization, the thesis compares the board type furniture and the European and American style furniture, illustrates the difficulty of in European and American style furniture enterprises implement Mass Customization; in the second part, it introduces the concept and characteristics of Mass Customization, contrasts between Mass Production and Mass Customization; in the third part, it analyzed and summarized the strategy of the furniture enterprise to implement Mass Customization; in the fourth part, it is the strategy analysis of S furniture company implement Mass Customization; in the fifth part, it introduces the methods of S furniture company to implement Mass Customiz