商务智能：数据分析管理视角-04.pptxVIP

Chapter 4: Data Mining;Learning Objectives;Learning Objectives;Opening Vignette…;Questions for the Opening Vignette;Data Mining Concepts and DefinitionsWhy Data Mining?;Definition of Data Mining;Data Mining at the Intersection of Many Disciplines;Source of data for DM is often a consolidated data warehouse (not always!). DM environment is usually a client-server or a Web-based information systems architecture. Data is the most critical ingredient for DM which may include soft/unstructured data. The miner is often an end user. Striking it rich requires creative thinking. Data mining tools’ ca