把握中国网游市场的脉搏.ppt

把握中国网游市场的脉搏 Integrate the RD and operating Grasp the Overall Chinese Online Game Market 一、研发和运营的关系及定位 Connection between RD and Operating and their Orientation 二、运营如何融入研发 How Operating participate RD 三、如何活用外部研发 Using Outsource RD 研发和运营谁大？Which is More Important? 运营 Operating 研发 RD 游戏成功 Succeed 全靠产品质量好！ Thanks to great quality! 游戏失败 Failure 好游戏、烂运营！ Good product, poor operating! 垃圾研发！ Trash product! 关键是营销做得好！ Thanks to operating! 工作协调 Coordinate 多给一些竞品参考数据？ More competitors reference data? 对方机密，无能为力！ Thats their commercial secret, cant help you. 引擎不支持，实现不了！ Our engine doesnt support more features! 增加一些游戏功能？ What about adding more features? 大研发和小运营Big RD“ and Small Operating 策划 Design 美术 Art 程序 Program 如何紧密联系： How they are connected 项目责任制捆绑 Project Responsibility System 世界排名前列游戏企业的通用模式 What worlds best game corporations do 研发 RD 大研发 Big RD 小运营 Small Operating 代理运营时代的产物 overstaffed operating team 产品 Product 设计 Art design 运维 Maintenance 营销 Marketing 客服 CS 运营 Operating 八二法则：原创型公司的原则The Eight-Two Law: for the independent RD companies 人员数量的配置比例（客服外）…… Percentage of personnel assignment (except CS) 公司资源的投入比例…… Percentage of company resource distrubution 绩效利益的分配比例…… Percentage of profits distrubution 以研发为核心竞争力 Independent RD is the core of competitive power 运营思想融入产品研发 Infuse Operating Idea into RD 公司资源配置以研发为主导 Concentrate companys resource on RD 建立多种沟通渠道Build Various Channels 重要前提：需要经历过多款成功产品运营，经验丰富的运营人员 Requisite: Personnel must be experienced in operating several products … …出现新模式：商城道具在游戏内的主动提示型推广…. … ……新创意：官网设计与游戏UI风 格一致；强化原画设计规范，便于应用到各类宣传设计品中…. … …某全新服务器机型问世，性能卓越，服务器架构是否升级？…. … New Model New Server New Idea 安全考虑 — 断网闭关开发 Safety Concern —— Closed Developing (off-line ) 研发 RD 策划 Design 美术 Art 程序 Programe 运营 Operating 合作伙伴 Partners 玩家 Player 竞争产品 Competitive Product 调研和交流 Research communication 产品 Product 设计 Art design 运维 Maintenance 一、研发和运营的关系及定位 Connection between RD and Operating and their Orientati