2008_Cisco Icons_4_21_08课件.pptVIP

Icon Library Current as of April 21, 2008 Icons: Cisco Products Icons: Cisco Products (Cont.) Icons: Cisco Products (Cont.) Icons: Cisco Products (Cont.) Icons: Cisco Products (Cont.) Icons: Cisco Products (Cont.) Icons: Cisco Products (Cont.) Icons: Cisco Products (Cont.) Icons: Cisco Products (Cont.) Icons: Cisco Products, Optical (Cont.) Icons: Cisco Products, Optical (Cont.) Icons: Security Icons: IBM Icons: WAN Icons: LAN Icons: Media Icons: Buildings Icons: People Icons: Multimedia/Voice/Phone Icons: TelePresence Icons: Miscellaneous Icons: Miscellaneous (Cont.) Icons: Miscellaneous (Cont.) Informational Graphics Informational graphics are a library of graphic shapes used to develop charts, diagrams, and abstract visuals. These graphics help illustrate business and technology ideas while maintaining brand compliance and consistency across Cisco presentations They also serve as a reference point when developing new and different graphics This library is not static and will be updated on a quarterly basis How to Use Them Use simple shapes to create charts or diagrams. When Photos are too general, and Network Diagram Icons are too specific, use Informational Graphics to help illustrate business and technology ideas Library Ungroup shapes to modify and change colors Library (Cont.) Ungroup shapes to modify and change colors Library (Cont.) Ungroup shapes to modify and change colors The obvious question now is, how successful have we been so far in conveying our brand aspirations. For the most part, very successful. How do we know. We’ve asked our customers. In the fall of 2002, Ogilvy Mather interviewed Cisco customers—TDMs, BDMs, Enterprise, Service Provider, Channel Partners, Media, Employee—from our 8 most important countries (US. Canada, Japan, China, UK, France, Germany, and Italy) to better understand their perception of Cisco. They found that Cisco had an unequaled position as a stable market leader, that we have a close—almost synonymous associatio