haptr 1市场营销课件.pptVIP

* * Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object. Beyond simply attracting new customers and creating transactions, the goal is to retain customers and grow their business with the company. * * * * * * * * * * * * Chapter 1- slide * Chapter 1- slide * Copyright ? 2009 Pearson Education, Inc. ? Publishing as Prentice Hall Chapter 1- slide * Marketing: Creating and Capturing Customer Value Topic Outline What Is Marketing The Five-Step Marketing process What Is Marketing? Mar