模块4 Unit1 AdvertisingPPT.pptxVIP

Module 4 Unit 1AdvertisingWelcome to the unitadvertisementn.advertising n. advertise v. An advertisement helps to sell goods. She works in advertising. I must advertise for a new secretary.?advertise for 登招请[待聘等]广告 advertise oneself (as) 自吹(是) Where can we find ads?RadiosTvsCell-phonesNewspapersWebsitesMeans of transportationOn billboardsbanners横幅标语Where can we find ads?Almost everywhere. For example, on billboards, on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc.Picture-talking :I can see__________in the picture.The ad tries to sell__________.If we use the product, we will________It tries to make/remind us _________ Please fill in the blanks according to Posters1,2 and 4, no more than two words for each blank.Poster (海报) 1This advertisement offers the ________service. It uses “I love to fly with Oxlin Airlines”. Taking airlines is a fast way ______( get) to another place. Only in this way______ much of time be ______.airlineto getsavedcanPoster 2This poster (strike使感到(恐惧或惊慌) ) us a lot. It is trying to show us that the _____ have nowhere else to build their nets. They have to build their nets in the sky because all the _____ have been cut down. It sends us a serious warning and tells us _______ (protect) the environment from now ____. strikesbirdstreesto protectonPoster 4 This poster is targeting(目标 ) young people especially _____________, because they _____more attention to their appearance. It uses persuasive (有说服力的;劝诱的 )words “Shine _____lasts for days” successfully to persuade(劝说） young people _______ this shampoo.girls/womenpaythatto buy/usepurpose?commercial ads/CAs To sell products/ servicesTo encourage people to buy products/services. purpose?to make you think about problems in society or about people who need help.public service advertisements /PSAs What is an advertisement? (definition)commercial ads/CAs 商业广告a good way to ____________________________sell products or servicesadvertisementa good way to __