欧洲零售商如何利用电影和视频进行社区营销和客户关系管理PPT.ppt

Cheaper equipment and digital production 3) Flatscreens in every store, embedded codes for videos in website / youtube tc. 5) Fragmentet sports, a lot of diffrent type of sports roofed under the label outdoor, * * It is a unique event, where people get in touch and the community gathers up Live event creates a special atmosphere An event to remember. Visitors leave with very positiv feelings – which is one of the key benefits for the partners. * Live event approach * Atrractive content for POS screens Shows competence Brings the outdoor world into the store ... * Integration of ?call for actions“ like ?Tickets available here“ interlinked with product features catches the attention of the customers Especially in the check out area, where customers cue to pay their goods, it‘s a powerful tool to increase impulsive buying * Video enhances the online shopping experience Emotionalizes the customrer and underlines the core-competence of the retailer is also a great as a hook to catch the attention – on the website or in a newsletter – if the promotion is not price aggressive – exciting content is the strongest driver to catch attention Direct links to events and products enforce interaction with the client * Retailer has at least 2 – 3 direct, face-to-face contacts through the film event with the customer Promotion advertises the film event with trailers etc. and in additino promotes a specific product range Sale of ticket is first direct interaction with customer At the event the retailer can present himself with a booth and present special offers and products After the event the DVDs and specific products can be promoted in the shop For the activation at the different stages retailer can user new * The activities of the retailer is supported by .... * 零售商如何利用电影和视频进行社区营销和客户关系管理 E.O.F.T. 案例研究 慕尼黑/北京 2011年2月 (c) Moving Adventures 媒体公司 日 程 电影和视频的吸引力 对户外零售商的应用潜力 E.O.F.T.案例研究 概念 活动设计 社区营销 CRM 主要优点 小结? 电影和视频的魅力 独特的故事表达方式和动作表现形式 一部片子就可胜过1000个字 E.O.F.T.