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一个建筑钢结构新贵品牌的攀升（Rising of a new brand of building steel structure）.doc
一个建筑钢结构新贵品牌的攀升（Rising of a new brand of building steel structure）
Brand building of enterprise university network
CF is a building steel structure enterprise. Building steel structure, is the use of steel structural materials joint building, such as high-rise buildings, guild hall supermarket, factory buildings and so on. Because it covers the entire process of architectural design, steel component manufacturing, installation and construction, so it has both the characteristics of construction enterprises and heavy manufacturing enterprises. However, due to historical reasons, these two types of enterprises have always given the stiff, old-fashioned, lack of vitality feeling, seems to be the brand of this fashionable words do not top. These companies dont think they dont have to do brands, but they dont know how to make them. As the steel structure industry upstart CF company, has epoch-making let this industry fashion a successful introduction and implementation of brand strategy, and benefit, achieve sales doubled up, let competitors marvel. The successful case of CF company has great reference function for building and industrial enterprises to carry out brand strategy.
Five states analysis of brand strategy
1. Ecological analysis of construction industry brand
The whole building industry, brand awareness is relatively weak, except for some large state-owned enterprises with some publicity China partial characteristics, small and medium enterprises are in a hard state. The steel structure industry at abroad has a history of more than 100 years, is widely used in the field of architecture, but in our country, really began to rise in the last century or 80s, far better than the traditional application of construction industry, therefore, the public awareness and concern are relatively low. At the same time, due to its new nature, most enterprises focus on the management, lack of urgency to implement brand strategy.
Results: CF companys brand strategy, in shaping th
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