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Forecasting Cash Time Forecasting accuracy Getting Invoices Paid Now Cash Time Factoring Getting Invoices Paid Now Cash Time Factoring Check Credit Credit control Profitability Product A £ Product B Product C Production costs Storage costs Profitability Product A £ Time Product B Product C Cash flow convenience Marketing Approach £ Time Cash flow convenience Product B Product C Product A Demand High Low Cost Rebrand or Reposition High Low Market opportunity