Big media era brand communication strategy大媒体时代的品牌传播策略.docVIP

Big media era brand communication strategy Through the ‘big data’ to see changes in the consumer market Sluggish consumer market. Investment instead of consumption has become the biggest GDP growth momentum during the first half of 2013, boosting the economy of the ‘troika’, the investment rose sharply, the largest contribution to GDP Final consumption contribution to GDP ratio has declined Consumers are quietly changing the way of shopping, network consumption active, mobile shopping market is growing rapidly. urbanization will become the new engine of stimulating consumption, eighteen rep