个体因素对“O2O”模式中消费者从众行为 地影响分析.pdfVIP

E-Commerce Letters 电子商务评论, 2015, 4(3), 51-59 Published Online August 2015 in Hans. /journal/ecl /10.12677/ecl.2015.43008 Analysis on Personal Factors’ Effects on Head Behavior of Online to Offline Group Buying’s Consumers Xiaoxiao Yin School of Statistics and Mathematics, Yunnan University of Finance and Economics, Kunming Yunnan Email: yinxiaoxiao2011@163.com th th th Received: Jul. 16 , 2015; accepted: Aug. 7 , 2015; published: Aug. 10 , 2015 Copyright © 2015