集团SCM供应链管理培训.ppt

销售及运营流程 – 在预备会议里的角色职责 The S. O.P. Process – Pre-meeting Roles 市场营销 职责：领导整个促销计划活动和排期的讨论，预期销售量，促销预算/ 成本，并反馈销售与市场联合CFT会议的有关决策情况，确认并批准最终的促销 / 新品规格 Marketing Role : to lead discussion on overall promotional plan activities timings, marketing expectations on volumes, promotion budgets/cost, provide feedback from joint Sales/Marketing CFT decisions, confirm promotion/new product specifications final agreed. 销售 职责：提供销售量的预测，并确认实现产品 / 促销上市目标的销量需求，回顾过去/目前销量情况，销售计划完成情况，吸取并学习执行过程中的经验教训，回顾计划并提供修改意见，确保有效的片区执行工作 Sales Role : to provide sales volume forecasts, to confirm volume requirements to meet product/promotion launch targets, to review past/current volume performance v. plans identify COL’s from implementation, to review plans propose changes that ensure effective field implementation. 财务 职责：就每个促销活动的成本和销售收入情况进行汇报，按照产品品类的年度目标跟踪并汇报目前的销售收入表现 Finance Role : to report the costs revenue performance for each promotional activity, to track report current revenue performance by product family v. annual targets 供应链 （计划和采购） 职责 ：建立会议制度，流程和目标，召集并协办预备会议，汇总预备会议的所有信息/报告并提交给销售与运营核心团队，根据销售/市场预测制定大体的生产计划和物料计划，并将产能和库存中出现的瓶颈问题在会上进行汇报，寻求解决途径，回顾整体的计划结果、监督计划的有效执行情况，编制并报告销售与运营绩效测评指标 Supply Chain (Planning Procurement) Role : to establish meeting rules, process objectives, to convene facilitate the Pre-meeting, to consolidate all info./reports from Pre-meeting and submit to SOP Core team, to prepare RCCP Material plans from Sales/Marketing forecasts report any Capacity/Inventory constraints for resolution in the meeting, to review overall plan results and monitor/report effectiveness of the plan the execution, to compile report SOP measures 销售及运营流程 – 预备会议的角色职责 The S. O.P. Process – Pre-meeting Roles 生产 职责： 提供生产能力限制问题的解决方法，主动有效的支持计划的执行，持续的寻求压缩周期时间和库存水平的机会和方法 Fulfillment Role : to offer solutions for capacity constraints, to proactively support effective execution of plans, to continuously seek cycle time inventory reduction opportunities. 新产品开发 职责：新产品开发项目的进展情况，并就影响新产品有效、准时上市的问题和障碍进行及时反映