《企业战略的讲义4.pptVIP

Chapter 2 Strategy Formulation§2.1-1 Envioment auditing- PEST Analysis Studing objectives: PESTLE analysis Porter’s 5 force anaylisis 1. PESTLE analysis A. The three elements of external environment The physical environment (natural conditions) The social environment can be further divided into PEST factors: Political-legal Economic Social-culture Technological The competitive environment (Porter’s 5 force ) Can you explain which envionmen is most important for the following industries: Oil processing Textile Plantation B. PEST analysis The political-legal envionment: Can you list some laws you familiar will affect a business? Employment law and trade union law affect human resources and how organization treats its employmees,such as a minimum wage and working time regulation Laws place restrictions on the operations of the organization (health and safety at work, product safety standards, data protection, the introduction of tachographsto restrict lorry drivers’hours and so on) The selling and marketing of goods is trstrcited by laws on the description of goods(such as dangerous packaging, misleading advertising, weights and measures) Certain products or production operations are banned because they are damaging or because they pollute the environment Legislation on financial matters covers, for instance, consumer credit, corporation tax. Limited companies are also affected by the requirement to produce financial information(annual report) Legislation affects organizational structure, such as by establishing the duties of directiors of a company) Companies regulation influences how an organization deals with its owners and gives information about its performance (the Companies Acts) Government policy affects the whole economy, and government are responsible for enforcing and creating a stable framework in which business can be done. Political riskThe political risk in a decision is the risk that political factors will invalidate t