人力资源中介的项目的的策划书.docVIP

人力资源中介项目策划书 目 录 第一部分 项目前景分析 一、市场分析· ············································3 二、行业现状· ············································3 第二部分 营销策划 一、目标市场· ············································4 （一）市场调查· ···········································4 （二）市场定位· ··········································6 二、经营计划· ············································6 （一）品牌形象· ··········································6 （二）宣传推广· ··········································7 （三）业务模块· ··········································8 三、劳务派遣· ············································9 四、业务模式· ······································ ·····10 （一）核心业务· ··········································10 （二）增值业务· ··········································10 （三）运营机制· ··········································11 第三部分 市场竞争 一、竞争环境··············································11 二、竞争策略··············································12 （一）差异化策略··········································12 （二）特色项目············································12 （三）品牌策略············································13 （四）核心竞争力··········································13 第四部分 发展规划 一、宏观发展远景··········································14 二、阶段性发展蓝图········································15 三、相关业务链············································15 第五部分 科学管理 一、资料审核管理制度······································16 二、信息管理制度··········································16 三、管理规定·············································16 第六部分 个人简历 第一部分 中介项目前景分析 市场分析 当前及今后一个时期，我国就业形势依然严峻，就业总量压力巨大。在供给方面，中国面临十分复杂和极为严峻的就业形势。具体表现为：劳动力供给增多，总量压力加大。一是从存量来看，失业人员不断增加，下岗职工数量仍然较多。二是从增量来看，由于人口出生高峰的原因，新增劳动力有较大幅度的增加；农村富余劳动力转移的压力仍然很大，特别是高校毕业生人数持续增长。其次，在需求方面，全社会能提供的就业岗位严重不足。就业需求增长缓慢，无法满足巨大的就业供给数量。特别是在中西部地区、资源枯竭的城市，就业问题更加突出。 据中国劳动力市场信息监测中心的最新数据显示，全国劳动力就业形式供大于求的矛盾长期存在。特别是近年以来国家现在对城乡剩余劳动力职业技能培训的支持和对学生职业技术教育的扶持，使得待业人群逐步扩大。然而，在此形式下，依然有很多企业会出现招工难甚至是招不到工的现象，大部分企业也没有更多的精力去开展人力资源开发，此时不得不依靠中介的帮助。这样，人力资源中介的作用也就凸显出来了。 二、行业现状 人力资源中介服务业是保证现代市场经济特别是劳动力市场能够平稳高效运转的支持