A Brief Study on Transltion of Brand Names-简论商标翻译.docxVIP

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A Brief Study on Transltion of Brand Names-简论商标翻译.docx

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A Brief Study on Transltion of Brand Names-简论商标翻译

A Brief Study on Translation of Brand NamesContentsAbstract1摘要................................................................................................................................2Introduction3ChapterⅠ.Common Methods of The Translation of Brand Names41.1 Literal translation........................................................................................41.2 Free translation............................................................................................51.3 Transliteration..............................................................................................6ChapterⅡ. Factors that Influence the Translation62.1 Cultural factors .62.2Customs and habits factors.........................................................................72.3?Other factors .7Chapter Ⅲ?.How to Build an Internationalized Brand Name................................83.1?Translate Directly83.2 Renaming the products93.3 Coining brand names.................................................................................10Conclusion11Bibliography................................................................................................................12Abstract Brand name is one of theeffective ways to help companies to spread their identities and better sell their commodities.With the globalization of economy, the international trade has become into a very critical power for promoting the economy development of the whole world.The translation of brand names becoming more and more important. But, the problem is, in the process of translation, to get a good translated brand name is very hard. On one hand, the method of translation is a pretty complex subject in itself. On the other hand, there are some factors that have a direct influence on the results of the translation. Furthermore, along with the acceleration of the economic globalization, especially with Chinas entry into the World Trade Organization, more and more Chinese have realized the importance of g