TCL Group Financial nalysis Report 会计英语.docxVIP

TCL Group Financial Analysis ReportFull name Class Accounting Student ID （一）Company ProfileTCL Group Co., Ltd. was founded in 1981, it is currently Chinas largest, global scale consumer household electronic appliance manufacturing companies group. At present, TCL has formed a multi-media, communications, home appliances and parts four industry groups, as well as real estate and investment business, logistics and services business group. Thirty years, TCL by Chinas reform and opening up of the east, uphold professionalism and dedication, innovation spirit of enterprise, from small to large, rapid development of Chinas electronic information industry leader.In more than 40 countries and regions, with sales organizations, sales subsidiary TCL, Thomson and other brands of color TV and mobile phones. 2010 TCL sales across the globe 7.46 million LCD TV sets, 36.22 million mobile phones. 2011 is to reach 60.8 billion in revenue. 2011 TCL brand value of 50.118 billion yuan, still on top of Chinese TV brand（二）Current StatusA highly competitive industry, appliance manufacturers generally pursue economies of scale, efforts to reduce production costs through scale; secondly, the home appliance industry is a high capital investment industry, due to the high investment, new entrants reduced white goods industry; again, with accelerate the process of global economic integration, the home appliance industry competition gradually breaking the boundaries between nations, large appliance manufacturers worldwide production and marketing of the strategic plan, competition among home appliance business has been in the past between domestic enterprises competition evolved into the contest between multinational corporations; and finally, the pace of restructuring of assets within the international home appliance industry is accelerating.（三）Solvency analysis（一）Short-term?solvency analysisTable 10--12 years of corporate short-term liquidity ChartIndex Name10 years11years12yearsRelative 10 ye