不确定性规避研究StudyonUncertaintAvoidance.docxVIP

商务专题研究论文论文题目：Study on Uncertainty Avoidance学 院：应用外语学院年 级：2013级专 业：商务英语班级：2 班小组成员：指导教师： 2016 年 12 月 14 日AbstractUncertainty avoidance is one of five key qualities or?dimensions?measured by the researchers who developed the Hofstede model of cultural dimensions?to quantify cultural differences across international lines and better understand why some ideas and business practices work better in some countries than in others. This thesis will analyze some phenomenon based on uncertainty avoidance and help us to communicate with others better in some cross-cultural international situation. Key wordsuncertainty avoidance; cultural differences;challengesContentsAbstract1Introduction12 Theory Framework13Literature Review24 Case Analysis35 Conclusion4IntroductionWith the strength of world economic corporation, it is become clear that the communication in different culture is increasing important. So we should put more attention on cross-cultural communication. In?cross-cultural psychology, uncertainty avoidance?is a societys tolerance for uncertainty and ambiguity. It reflects the extent to which members of a society attempt to cope with anxiety by minimizing uncertainty. The uncertainty avoidance dimension expresses the degree to which a typical person in a society feels uncomfortable with a sense of uncertainty and ambiguity. The fundamental issue here is how a society deals with the fact that the future can never be known: should we try to control the future or just let it happen? Countries exhibiting strong uncertainty avoidance index (UAI) maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. Weak UAI societies maintain a more relaxed attitude in which practice counts more than principles. The writer would introduce the basic information of uncertainty avoidance and analyze the application in different situation. 2 Theory FrameworkUncertainty avoidance is one of five key qualities or dimensions measured by the res