MPC公司原市场营销策略研究.doc

MPC公司原药市场营销策略研究 学科领域： 工商管理硕士（MBA） 学位类别： 工商管理硕士  硕士学位论文 MPC公司原药市场营销策略研究 学科（专业）： Research on Marketing Strategy of MPC Company original pesticide Market In partial fulfillment of the requirement Master of Business Administration By Yu Wang (Business Administration) Supervisor: Associate Prof. Guilin Wang 论文题目：MPC公司原药市场营销策略研究 学科（专业）：Title: Research on Marketing Strategy of MPC Company original pesticide Market Speciality: Business Administration Applicant: Yu Wang Supervisor: Associate Prof. Guilin Wang ABSTRACT With the accelerated process of economic integration throughout the world, Participation in international competition has provided opportunities for the development of Chinas pesticide businesses. At the same time, Chinas pesticide businesses are facing an increasingly challenges. MPC is all enterprises by the state to change the system of forming joint-stock company. After almost a decade of development，MPC companies already have Mancozeb and punch card series products and a certain level of sales channels. Faced with increasingly fierce domestic and foreign competition, The company on the one hand to step up information construction, on the other hand more sales channels to strengthen the after-sales service and product management. Marketing strategy of MPC current is formulated in 2003. After the development of the past few years, their market and product structures have taken place in the larger changes. The existing marketing strategy is no longer suitable for business development needs. Performance inadequate for the development of new products, pricing strategies unreasonable and marketing channel performance is not high, and the lack of means of pre-sale marketing, after-sales, Service can’t meet customer needs. This dissertation analyzes the MPC company problems exist in Marketing. The analysis of the external environment as well as the companys target market on the basis of the original research pesticide Mark