我国汽车文化产业发展现状跟发展策略研究.docx

  PAGE \* MERGEFORMAT 14 1 摘 要 随着汽车产业的不断发展，文化产业的不断推进，汽车文化由此而生。汽车文化和文化产业的有机结合形成一个新兴产业--汽车文化产业，正在推进着经济快速发展。汽车文化产业作为“朝阳产业”，正显示出强大的经济带动作用，正在引起各国、各地政府的关注。 本文就是再这样的背景下，从汽车文化的概念和汽车文化产业的形成入手，进一步对汽车文化产业加以了解。通过对市场、人才和消费需求现状对我国的汽车文化产业加以分析和研究，并以长春汽车文化产业的现状作为案例来研究我国汽车文化产业未来的发展战略。 通过分析和研究可得出以下结论：我国汽车为文化产业起步较晚，发展速度却很快。汽车文化产业的市场发展还不够成熟，但是市场前景很好，很有发展潜力；人才匮乏，需要大力的培养汽车文化产业的多种复合型人才；消费需求大，还可以继续扩大消费需求的潜力。作为新兴“朝阳产业”，汽车文化产业的未来还有巨大的发展潜力和发展空间。 关键词：汽车文化；汽车文化产业；发展现状；发展策略 ABSTRACT With the continuous development of auto industry, the advancement of culture industry, automobile culture comes. The combination of car culture and cultural industries to form a new industry - auto culture industry, is promoting the rapid economic development. Auto culture industry as a sunrise industry, is showing strong economic leading role, is the attention of national and local government. Under the background of this article is again so, from the concept of car culture and the formation of the cultural industries of automobile, further to car culture industry to understand them. Based on the market, talents and the status quo of the consumer demand for Chinas car culture industry analysis and research, and with the current situation of Changchun automobile culture industry as a case to study the development strategy of Chinas car culture industry in the future. Through analysis and study can conclude that cars for cultural industry in China started late, development speed is fast. Car market development of cultural industry is not mature enough, but the market prospect is very good, very has the development potential; the cultivation of the talent shortage, need auto culture industry a variety of complex talents; Consumer demand is big, still can continue to expand the potential consumer demand. As an emerging sunrise industry, the future of the automobile culture industry has huge development potential and development space. 全屏阅读 关闭全屏阅读 Keywords：Auto culture; Auto culture industry; Current situat