毕业论文外文文献翻译-统媒体和口碑永远交织在一起.doc

北京联合大学毕业论文外文原文及译文 题目： 网络口碑营销策略研究Traditional media and word of mouth is always intertwined ——Sanofi Wizz, (U.S.) The past, often produced media advertising professionals, these elements are written by the reporter, edited revision last beautifully packaged and then. Now, we have moved away from the presentation of this refined and processed. Now, we have lost the patience to watch the beautiful advertising audience, after all, the advertising sales media, exhibition, broadcast, very difficult to have as in the past, forcing the audience had watched. Now, people can search engines and blog, like la carte as on-demand news. People do not always read the story of the original, on the contrary, people can go deep into the intermediate links, links, reading these stories. You are free to enter into a certain persons blog, the three of you search the contents of the things this person involved in the blog, but for such content, you know nothing about this persons blog, you can also link more blog to other content. Now posted on the websites content is often raw, authentic things, the search engine provided by the consumer to capture this information, these unrestrained, not veiled, to the point of thinking they unfolded before our front. Bloggers have become a thinking experts, they are full-text excerpts, after re-arrangement and combination, and then offer to the general audience, dedicated to those willing to receive such information. Even the norms of the kind of news articles, can not get rid of the threat of the voice of the customer. Now, many traditional media have chosen a new way, their stories and popular blog title link to completely break the news editor of the shackles of the wall and the ring caught. Although the official news story is statically published on a web page, however, the side of the page link will automatically display information from the blog - the content is no editorial filter.