毕业论文外翻译-婚宴.doc

Literature Topic：Selection attributes of wedding banquet venues: An exploratory study of Hong Kong prospective wedding couples Background/Setting The wedding banquet market has undoubtedly been expanding in recent years. According to the Hong Kong Census and Statistics Department (HKCSD), the number of marriages has been on the increase since 2002, and reached 47 500 in 2007 (HKCSD, 2008). The increase in high-priced banquet activity, such as wedding events, has contributed to the outstanding growth in the overall profits of hotel food and beverage departments in the United States (Adler and Chien, 2004). In another study conducted also in the United States, Marsan (2000) indicates that almost 70% of the food and beverage revenue of hotels is generated by banquets, of which 50% comes from weddings. A recent survey conducted by ESDlife, a public–private partnership e-platform, reveals that each couple iswilling to spend around US$15 900 on the wedding banquet alone (ESDlife, 2007). The wedding banquet business represents a turnover of US$755 million each year in Hong Kong. Despite the significant contribution of the wedding business to the hospitality industry in general and the food service sector in particular, the existing hospitality and tourism literature has virtually no published studies of couple behavior with regard to banquet venue selection. Literature Review Not mention. Subject or Problem To fill this gap, this research makes an initial attempt to investigate the perception of prospective wedding couples in Hong Kong of the importance of venue selection attributes. To provide recommendations to the banquet managers of hotels and Chinese restaurants, this research examines the extrinsic and intrinsic personal attributes that influence the decision making of couples. Through developing a proposed model, this study also investigates the relationship between the selection of a wedding banquet venue and the demographic characteristics of prospective w