浅谈房地产的发与经营毕业论文.doc

浅谈房地产的开发与经营Discussion on real estate development and management Abstract Nearly three decades since the reform and opening up, Chinas real estate development and management has made rapid development, especially after entering the 21st century, under the combined effects of a variety of factors at home and abroad, the number of real estate enterprises increased year after year, development with the scale of operation has reached unprecedented levels, real estate has become one of the highlights of the Chinese economy. But with the rapid development of Chinas real estate development and management of contradictions and problems begin to be felt for many problems in the real estate development and management, many experts and scholars have put forward their own opinions. Clear summary of existing research on the basis of the general issues of real estate management and development, to identify the main problems of our real estate development and management through in-depth analysis of Chinas real estate development and operating environment and mode thus reasonable and targeted strategy to help real estate development and management of China. Keywords: real estate; development and operation; the main problems; counter-measures 目 录 I Abstract II 第一章 绪论 1 1.1研究背景 1 1.2研究意义 1 1.3研究综述 2 第二章 房地产开发与经营的相关问题 3 2.1房地产开发与经营的概念 3 2.1.1 房地产的概念 3 2.1.2 房地产开发与经营的概念 4 2.2房地产开发与经营的内容和程序 4 第三章 我国房地产开发与经营的现状分析 5 3.1我国房地产开发经营环境 5 3.1.1宏观环境 5 3.1.2行业环境 7 3.2我国房地产开发经营模式 8 3.2.1房地产企业盈利模式 8 3.2.2房地产企业开发模式 8 3.2.3房地产企业营销模式 9 第四章我国房地产开发与经营存在的主要问题 9 4.1房地产投资膨胀、信贷危机严重 9 4.2房地产市场开发经营行为不规范 10 4.3房地产开发经营观念落后 10 4.4房地产开发经营规模小、资源配置不合理 11 第五章我国房地产开发与经营的调控对策 11 5.1加强房地产开发经营的金融监管 11 5.2合理引导房地产市场开发经营秩序 12 5.3转变开发经营观念、调整供应结构 12 5.4促进房地产经营开发的可持续性 13 第六章 结论 13 参考文献: 14 第一章 绪论 1.1研究背景 随着中国加入WTO，我国的社会主义市场经济日益成熟，全面建设小康社会的目标不断实现，国内的房地产市场也进一步开放。经过近三十年的酝酿和探索阶段，房地产业迅速发展成为国民经济的重要产业，并拉动其他相关配套产业形成了一个支撑宏观经济快速发展的重要产业群体，对国民经济的发展起到了基础性、先导性和支柱性的作用。近年来，一方面我国房地产行业自身发展迅猛，行业竞争日益激烈；另一方面，由于国际对人民币升值的预期，使得我国房地产业承受了大量外资的不断涌入，