2009年度CommunicationsRoadmapHTCIndia市场方案.pptVIP

Communications Roadmap HTC India September 2009 In this Presentation Telecom business in India SWOT What we are ? PR Proposal PR Opportunities Case Studies Measurement Team Delhi Commercials Smartphone Market Overview Smart Phones Market Share Part of a leading Global Communications Network of Companies Hanmer MSL India Tier – II owned network Snapshot of Hanmer MSL’s Current Clients Article Placement Global Corporate Profiling Profiling Columns Personal Profiling Product Placement/Review Product Attributes Other tools to target Gen C Radio – marketing tie ups/ contests with Gen C, engaging them through one of the most re;evant mediums to reach target audience Social media network- you cannot deny the impact of this medium and the way Gen C is hooked to it –Facebook/ Orkut / Twitter Brand Ambassador – Gen C wants to relate to the Brand and relates well if there is a Brand Ambassador for the Brand Shobhaa De– Indian Superstar Goes OnlineDigital case Study SITUATION An obsessive-compulsive writer of fifteen books, Shobhaa De is a well known name in literary circles. Having tasted success in the print media, Shobhaa De and her publisher (Penguin) wanted to release her new book ‘Super India’ in the digital domain. The idea was to make the launch as BIG as possible. In India, nobody till date had made an attempt to launch their book release in cyberspace. And going by the mass appeal of the writer and the publisher, the stakes were high to make the maximum impact. STRATEGY Create a strong digital presence for Shobhaa De and ‘Superstar India’ by generating broad awareness through her personal blog, websites, and by promoting her on social networking sites such as Orkut and Facebook. PROGRAM Create microsite as digital hub of information about Shobhaa De and her new book. Web site shared with media and consumers – this helped the target group to experience Shobhaa De’s personality and book by engaging them with audio, video, excerpts and rev