基于混合战略定价博弈模型的招投标策略分析 及对策.pdfVIP

Modern Management 现代管理, 2015, 5, 59-64 Published Online June 2015 in Hans. /journal/mm /10.12677/mm.2015.53009 Analyses and Solutions of Bidding Strategy Base on the Game Theory Model of the Mixed Strategy Pricing 1 2 1 1 Yuedong Qi , Ling Dai , Cunhua Li , Wen Pan 1 Yuxi Cigarette Factory of Hongta Tobacco Group, Yuxi Yunnan 2 Yuxi Branch of China Bank, Yuxi Yunnan Email: qyd@ rd th th Received: Jun. 3 , 2015; accepted: Jun. 19 , 2015; published: Jun. 24 , 2015 Copyright © 2015 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract It is a difficulty to compare the cost performance in tender. In order to research the strategy of tender, the quantitative cost performance comparison is analyzed. A pattern of game theory is formed between the bidders and the tenders; the pricing mechanism is analyzed based on the COUMOT model; the market structure of the oligopoly is formed for the supply of equipment and supplies, and a different expectation of price between the leader and follower shows up. As a re- sult, the pricing according to the mixed strategy is used by the tenders. This article analyses the game pricing strategy based on COUMOT model, and mainly focuses on the modification of theo- retical model on account of real activity. On that basis, this article puts forward some correspond- ing suggestions in view of the previous analysis which is aimed at overcoming the possible prob- lem in bidding. Keywords Tender, Mixed Strategy, C