熟悉度对旅游目的地游客满意度评价的影响研究——基于到访西安的中西方游客比较.docVIP

熟悉度对旅游目的地游客满意度评价的影响研究——基于到访西安的中西方游客比较 2015年2月..怠幡tt管帽Feb.,2015 East China Economic Management (第29卷第2期)(Vo1.29,No.2) [DOI] 1O.3969/j.issn.l∞7-5097.2015.02.018 ·管理视野熟悉度对旅游目的地游客满意度评价的影响研究一一基于到访西安的中西方游客比较高静1.2徐长乐文IJ春济3(1.华东师范大学城市与区域经济系，上海200241;2.上海对外经贸大学会展与旅浒学院，上海201620;3.上海师范大学商学院，上海2∞234)A Study on the Impact of Familiarity on the Evaluation of Tourist Satisfaction at D臼tination- ased on the Comparison between Chinese and Western Tourists ωXi#039;an l2lGAO Jing , XU Chang-le, LIU Chun-je (1. Departmenl of Cities and Regional Economics, East China Normal Univers町，Shanghai2ω1241， China; 2. Tourism and Event Managemenl School. Shanghai University of 1nlernational Business and Economics, Shanghai 201620. China; 3. Schωl of Finance and Business. Shanghai Nonnal University, Shanghai 2ω#039;234， China) Abstract: The paper, through a case study in Xi’ an city, makes an analysis on the impact of informational familiarity and experiential familiarity on the evaluation dimensions of tourist satisfaction at destination as well ωits influence on tourism des??tination satisfaction by applying a structural equation analysis. The result reve且Isthat for both Chinese and western tourists: In??formational familiarity has a significant positive impact on the evaluation dimensions of tourist satisfaction at destination, whereas the impact of experiential familiarity is negative, and the impact of the former is far more than that of the latter. The oft environment of tourism destination. such as community environment and tourism service quality etc., is an important variable affecting tourist satisfaction at destination. Based on the above findings，由epaper puts forward some measures to pro??mote the development of tourism destination. Keywords: informational familiarity; experiential familiarity; tourist destination; tourist satisfaction; Chinese and west??em lounsts 至在之前的相当长时间内被忽略了(6]。一、寻|言旅游目的地游客满意度评价研究一直是旅游研本文拟以西安为案例地，运用结构方程模型方究的热点，其中，影响游客满意度评价的前置变量法检验旅游目的地熟悉度对旅游目的地游客满意度尤其受关注仆;。在诸多前置变