旅游专业毕业论文外文翻---旅游市场营销的伦理角色.docVIP

外文资料： The role of ethics in tourism marketing Marion Wheeler The role of tourism marketing revolves around the creation of awareness of the nature of a tourist resource and creation of the destinations image. The role of marketing in the process of tourism development has historically been the promotion of destinations in order to attract an even greater number of tourists (Ryan, 1991b). The perception and image of a zone becomes part of the perceptual process of the tourist which leads to the formation of sets of expectation and which in turn help shape behavior while at the resort. This perc