模糊电子商务论文范文-试析小议商务英语信函中的模糊语言论文.doc

模糊电子商务论文范文:试析小议商务英语信函中的模糊语言论文 摘 要：模糊性是自然语言的基本属性之一，人们从不同角度研究了模糊语言。商务信函要求准确的语言表达以避开对方的误解，这已成为业内人士的公识。实际上，模糊语言的准确使用并不会妨碍人际交流，相反地，只要熟练地把握，它会为人们的信息交流起到重要作用。本文旨在研究写信人故意使用模糊语言，并探索人们什么时候，为什么要故意使用模糊语言，以及研究它的积极和消极作用。从本文的研究可以得出结论，模糊语言在商务信函中的运用是写信人达到交际目的的一种交际策略。 　　关键词：模糊语言； 商务英语信函； 积极作用； 消极作用 　　一、 Introduction 　　This paper aims to study vague language in business English letters， and discuss when people use vague language and why people use vague language on actual contexts. At the same time， we also learn the active functions and negative functions which are the vague language in business English letters causing. Based on the two functions， we discuss how to use vague language and avoid negative function in the business English letters. 　　（一） Introduction to the study 　　L.A.Zadeh， a professor of California University and an expert of Cybernetics， first put forward his concept and theory of fuzzy sets in 1965. From then on， there are many studies on vague language. Linguists reach a common sense that vague language plays a significant role in human communication. English linguist Channel （2000：194） claims that “whether one can properly use vague language shows one’s language performance， because vague language is an inseparable part of language communication.” A Chinese linguist Wu Tieping first brought vagueness into China and then his first Investigation of Fuzzy Linguistics came to the public in 1999 which remarks the beginning of researching vague language in China. There are a large amount of researches on vague language from semantic and pragmatic angles soon after， such as Practical Fuzzy Linguistics by Li Qian Jv in 1996， On Fuzzy Semantics by Zhang Qiao in 1998. 　　Although the existing or spreading of vague language everywhere， litter study on it in business English letters has been found because of the disputes or even lawsuits causing by vague language. As we know， the principles of business writing require the usage of its language precise， exact and clear， but vag