万豪集团产品与服务2009.docVIP

Marriott Hotels and Resorts Brand Positioning Brand Descriptor Marriott’s Iconic Business Brand Customer Target The 24/7 Achiever Brand Positioning Inspiring Performance Brand Voice Refreshingly Human Purposeful Optimistic Straightforward Energetic Experiences Pillars Genuine Care Engineered for Success Recharge Modern Classic MHR Dial ups Dial up Genuine Care Problem resolution Personalized, individualized recognition Private spaces in public places to ease loneliness, stress Enable more Personal Productivity Open for business 24/7 Guest room with ‘home office’ zone Relaxing WORK Better equip for Social Business Social BUSINESS Public spaces conducive to meeting and networking Small group spaces in public space Provide Tools for Recharging Familiar FB with a twist and enhanced breakfast In-room ‘power breaks’, local area ‘power trips’ Solid night’s rest (more than great bed) Guest room with ‘den’ zone More Modern Distinctive Design is fresh, modern to reflect at-home life style Calm, comfortable environments Restaurant concepts Brand Product Compliance at Forecast Date LCD HD TVs Due: 6/30/10 Forecasted compliance as of Q4 2008: YE 2009 – 98% Granite Vanity Package Due: 12/31/10 (or earlier with CapEx cycle) Forecasted compliance as of Q3 2008: YE 2009 - 86% YE 2010 – 98% Lighting Package – Guestroom Due: 12/31/2010 Forecasted compliance as of Q3 2008: YE 2009 – 80% YE 2010 – 89% Lighting Package – Bathroom Due: 12/31/2010 Forecasted compliance as of Q3 2008: YE 2009 – 71% YE 2010 – 89% Fitness Center: Due: Phase 1 by 06/30/08, Phase 2 bottom 20% by 06/30/09; top 80% by 06/30/10, Phase 3 by June 2010 Forecasted compliance as of Q3 2008: YE 2009 – 74% June 2010 – 94% The M.I. Greatroom Public Space Activation Minimum Standards Design “ON STRATEGY” Interior Design reflecting Brand Positioning approved through the Hotel Design Review Process Social Business Zone Global Day/Night Bar Social Communal with power Cocktail cubbies and other dinin