市场营销外文翻译衡量口碑营销新方法.docxVIP

A new way to measure word-of mouth marketingApril.2010 ? Jacques Bughin, Jonathan Doogan, and Ole Jrgen Vetvik? McKinsey QuarterlyConsumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.Indeed, word o