基于山西省武乡县调研看革命传统化品牌传播.docVIP

毕业论文 论文题目 基于山西省武乡县调研看革命传统文化品牌传播 . Brand Communication of Traditional Revolutionary Culture Based on Survey of Wuxiang County 声明 我谨在此郑重声明：本人所写的毕业论文《基于山西省武乡县调研看革命传统文化品牌传播》均系本人独立完成，没有抄袭行为，凡涉及其他作者的观点和材料，均作了注释，若有不实，后果由本人承担。 承诺人（签名）： 年 月 日  基于山西省武乡县调研看革命传统文化品牌传播 摘要：武乡县地处于山西省东南部地区，是国家级重点扶贫县之一。笔者对山西省武乡县进行调研考察，通过采访、访谈、收集影像、图片等资料，调研武乡县作为革命传统文化品牌发展中出现的问题并对优势产业进行举例。针对其品牌发展问题给出解决建议与方案。比如针对品牌知名度不高问题，政府在政策上加以扶持。针对产品展示手段单调问题，笔者建议挖掘革命传统文化品牌内涵，丰富文化资源和产品。同时，总结归纳出我国革命传统文化品牌的传播规律与改进方式，如传播中由“传递观”向“仪式观”转变的传播理念。目前我国革命传统文化传播中有实质性的衰落，如何将革命传统文化进行翻新，将革命的特殊性与品牌传播相结合，使其成为新时期意义的革命传统文化品牌是文本所探讨的。 关键词：武乡县；革命传统文化；品牌传播；品牌发展 BRAND COMMUNICATION OF TRADITIONAL REVOLUTIONARY CULTURE BASED ON SURVEY OF WUXIANG COUNTY Abstract: Wuxiang County is in the southeast of Shanxi Province, which is one of national level anti-poverty counties. The author investigates in Wuxiang County of Shanxi Province. By means of interviewing, collecting videos and images and other informations, the author investigates problems arising from the brand development as a revolutionary traditional culture and gives examples of advantage industries. The author gives suggestions and solutions aiming at brand development problems. For example, the brand awareness is not high, the government formulates policies to support them. About the problem of product display methods, the author suggested to mining revolutionary tradition culture connotation of the brand, to rich cultural resources and products. Meanwhile, summarizing propagation law and improvement ways of our traditional culture brand, such as communication idea of converting “a transmission view of communication” to “a ritual view of communication” in communication. At present, our revolution has a substantial decline in the traditional culture and how to manage the renovated, combine the particularity of revolution with the brand spread, making it a significant revolution in the new