chapter 8_ 移动商务m-commerce - 中央大学范铮强.ppt

中央大學。范錚強 Chapter 8: 移動商務M-Commerce 國立中央大學、資訊管理系 范錚強 Tel: (03)426-7250 .tw/~ckfarn 2010.05 M-Commerce Mobile Commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices Attributes of M-commerce Ubiquity Convenience Interactivity Personalization Localization M-Commerce Landscape Exh 8.1 Drivers of M-commerce Widespread availability of more powerful mobile devices The handset culture The service economy Vendor’s push The mobile workforce Increased mobility Improved price/performance Improving bandwidth Wireless Mobile Computing (Mobile Computing) Mobile Devices Mobile computers Personal Digital Assistant (PDA)A stand-alone handheld computer principally used for personal information management SmartphoneA mobile phone with PC-like capabilities Mobile Computing Software and Services Messaging Services Short message service (SMS)A service that supports the sending and receiving of short text messages on mobile phones Multimedia messaging service (MMS)The emerging generation of wireless messaging; MMS is able to deliver rich media Wireless Telecommunications Networks Personal Area Network (PAN) A wireless telecommunications network for device-to-device connections within a very short range Bluetooth A set of telecommunications standards that enables wireless devices to communicate with each other over short distances NFC: Near Field Communications Hand held device with a RFID tag/reader capabilities WLAN Wireless local area network (WLAN) A telecommunications network that enables users to make short-range wireless connections to the Internet or another network Wi-Fi (wireless fidelity) The common name used to describe the IEEE 802.11 standard used on most WLANs WWAN WiMax A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city Wireless wide area network (WWAN) A telecommunications network that offers wireless coverage over a larg