vi-视觉识别设计的美学形式与特征（The aesthetic form and characteristics of vi- visual recognition design）.docVIP

vi-视觉识别设计的美学形式与特征（The aesthetic form and characteristics of vi- visual recognition design） VI (Visual Identity) is the enterprise visual identification design, it is CI corporate image design (Corporate Identity) is an important part of the. VI, as the most intuitive and explicit part of CI design, is called the face of an enterprise with its unique aesthetic form and characteristics. It is of great significance to study and recognize the face of the enterprise for the establishment of corporate image, the enhancement of the cohesion of the enterprise and the public recognition. First, the visual form beauty in VI design VI design is a kind of graphic design, which belongs to visual art. Therefore, the formation rules and rules of visual arts are also suitable for VI design. The important essence of visual art is the creation of visual form, the creation of visual form determines the life of VI design, and is often displayed in the form of logo. Symbol as the symbol of communication information is the core and basic part of VI system. It can collect a lot of information in one body, and convey the meaning and the idea that is contained in the moment. From the category view, can be divided into a variety of logo trademark, souvenir badge, emblem, badge, logos etc.; from the formal beauty of composition rules, symbol is repeated, in space, contrast, harmony, symmetry and balance, such as gradient composition techniques by You Li relationship together to organize and form the visual form with the aesthetic requirements of people, unique characteristics of the formal beauty. The logo design Chinese bank as an example, from the beginning of the Hongkong famous designer Mr. Jin Daiqiang in 1986 design, the use of the existing China Bank logo, from creative design to form, show the unique features of the beauty of form. In creative ideas, Mr Jin Daiqiang was knitting red rope were inspired, logo design motif located in the China on ancient coins. The money Yuhong hole clev