抄近道---英语演讲视频介绍启示.pptxVIP

What can we learn from shortcuts?CatalogVideo SourceContent Summary2Enlightenment and Inspiration3VIDEO SOURCEPART ONEThis video comes from the TED(technology, entertainment, design) conference. The speaker is Tom Hulme who is a designer and venturer.Tom Hulme CONTENT SUMMARYPART TWOIn our life, ?People clearly dont want to walk all the way around the edge. Instead, they want to take the shortcut. This shortcut is called a desire path.CONTENT SUMMARYPART TWOTom Hulme: It reflects the deviation between the design and the user experience and reminds us about launching new products and services. He picked three desire paths to explain his viewpoints. CONTENT SUMMARYPART TWOThe First Desire Path The first is in the capital city of Brazil —— Brasilia. Now, Brasilia is fascinating. It was designed by Niemeyer in the 50s. CONTENT SUMMARYPART TWOThe First Desire Path Sometimes, you have to just focus on designing for a real need at low friction.设计产品时往往需要关注实际需求,以避免不必要的麻烦。CONTENT SUMMARYPART TWOThe Second Desire Path The second desire path is at the University of California. They built the buildings and then they waited a few months for the paths to form. They then paved them. CONTENT SUMMARYPART TWOThe Second Desire Path Sometimes the best way to come up with a great design is just to launch it.有时候最好的设计方式 就是顺应用户。CONTENT SUMMARYPART TWOThe Third Desire Path The third desire path is the UNIH(美国国立卫生研究院). This is a hospital. When they started offering chemotherapy，they were too nauseous, so they‘d walk back to their hotels. This desire path that you see then formed. The hospital realized it was an important need, so they paved it.CONTENT SUMMARYPART TWOThe Third Desire Path The worlds in flux, and we have to respond to those changes.世界不是一成不变的 我们要随时准备应对这些变化。Enlightenment and InspirationPART THREEFirstly, design for real needs and design them in low friction, because if you dont offer them in low friction, someone else will, often the customer.Secondly, often the best way