2006年北京中小户型客户需求的研究6.pptVIP

小结-消费群体特征 As we discussed last in the last session, customer requirements are continuously evolving from Unanticipated to Specified to Basic. What we need, therefore, is a systematic approach to capturing and interpreting customer requirements. There are several tools available for accomplishing this. “House of Quality” is one we will discuss in further detail. As we discussed last in the last session, customer requirements are continuously evolving from Unanticipated to Specified to Basic. What we need, therefore, is a systematic approach to capturing and interpreting customer requiremen