瑞安市力帆橡胶棍加工厂CM问题研究营销视角.docVIP

PAGE 中国最大的论文知识平台 瑞安市力帆橡胶棍加工厂CRM 问题研究：营销视角 内 容 摘 要 经过二十多年的发展，市场经济的观念已经深入人心。企业“以产品为中心”的模式向“以市场为中心”，“以客户为中心”的模式转移。正确、快速地处理与客户之间的沟通成为企业利润的主要源泉。本文主要针对瑞安市力帆橡胶棍加工厂在管理、决策和营销三个方面存在的问题进行分析（重点从营销的视角去剖析），并给出对策和建设性意见，目的在于探讨企业如何将产品和服务卖给更多的客户，为企业创造更多的利润并打造一个独特的企业品牌，试图帮助企业在全球经济一体化的激烈市场竞争环境中，建立以市场、客户为中心的管理体系，有效管理企业与客户之间的关系，提高客户忠诚度，实现客户价值的最大化，从而提高企业的核心竞争力。 关键词：（CRM）客户关系管理、关系营销、核心竞争力 RESEARCH ON CRM OF REIAN CITY LIFAN RUBBER STICK FACTORY CRM RESEARCH ：MARKETING PERSPECTIVE ABSTRACT After 20 years of development, the concept of a market economy have become deeply. Enterprise product-centered approach to the market-based and client-centered model transfer. Correct, rapid processing and communication between the customers become the main source of profit. The paper focuses on the city Ryan Lifan rubber processing plant in club management, Marketing decision-making and there are three issues analysis (focusing on the marketing perspective to analyze) and countermeasures and given constructive comments. Designed to explore how to sell products and services to more customers, To create more profits and create a unique brand. Trying to help enterprises in the global economy face of fierce competition in the market environment, and establish a market. Customer-centered management system, the effective management of enterprises and the relationship between customers, improve customer loyalty, achieve maximum customer value, thereby enhancing their core competitiveness. KEYWORDS: (CRM) Customer Relationship Management, Relationship Marketing , Core Competence 正文目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc168919980 第一章 引言 PAGEREF _Toc168919980 \h 1 HYPERLINK \l _Toc168919981 第一节 选题背景和意义 PAGEREF _Toc168919981 \h 1 HYPERLINK \l _Toc168919982 第二节 研究现状 PAGEREF _Toc168919982 \h 1 HYPERLINK \l _Toc168919983 第三节 研究的内容 PAGEREF _Toc168919983 \h 2 HYPERLINK \l _Toc168919984 第四节 研究方法 PAGEREF _Toc168919984 \h 2 HYPERLINK \l _Toc168919985 第二章 客户管理与关系营销理论 PAGEREF _Toc168919985 \h 4 HYP