Chapter-4-counteroffercalculation-2018年0228.pptVIP

试根据上述资料进行以下出口还价核算，汇率1美元7.2元人民币计 如果客户提出的CFR还价为每盏14.5美元，试计算出口一个20英尺集装箱的货物出口商可以获得的利润共计多少元人民币？其销售利润率和成本利润率又分别为多少 ？ 解： 如果客户提出订购一个40英尺集装箱的货物，而其能够接受的CIF价格为每盏14.3美元, 在此条件下计算出口商的利润总额和销售利润率分为为多少？ 解： 如果出口商接受客户的CFR还价，即每盏14.5美元，同时又要保持10%的销售利润率，那么在成本和其他费用不变的情况下，其可以接受的20英尺整箱海运包厢费应降至多少美元？ 解： 如果出口商接受的是客户的CIF还价，即每盏14.3美元，同时又必须保证其12%的预期销售利润率，是计算在其他费用及海洋运费不变（每个40英尺集装箱2100美元）的情况下，出口商能够接受的国内采购成本为每盏灯多少人民币？ 解： WRITE A COUNTER-OFFER LETTER [Aim] ■ Learn to write letters for counter-offer under different situations [Main Difficult Points] ■ Counter-offer on price ■ Counter-offer on business terms BRIEF INTRODUCTION A counter-offer means a partial rejection of the original offer and a counter proposal initiated by the buyer. USEFUL SENTENCES ■ We regret to say that your price is too high and obviously out of line with the prevailing market here. ■ As far as we know, price of similar goods has declined by about …5% ■ Some suppliers even offer a special discount of… ■ Much as we would like to do some more business with you ,it’ s rather difficult for us to accept your price of… ■ We will have no choice but to cover our requirement elsewhere. ■ It is in view of the long and friendly business relations between us that we have made you this counter-offer. SUMMARY OF BUSINESS If the buyer shows his disagreement to certain terms of the offer, the buyer should give proper reasons to support himself and then state his own proposal. The seller has the right of acceptance or refusal. In the latter case, he may make another counter-offer of his own. This process can go on for many a round till business is concluded or called off. WRITING SKILLS When writing such letters, the following should be paid more attention: ■ Show thanks for the offer received ■ Show regret being unable to accept what has been offered and state your reasons ■ Make a counter-offer, if appropriate, or suggest other business ■Show expectation * COUNTER-OFFER CALCULATION COUNTER-OFFER LETTER OBJECT