Modeling of User Behavior InMatching Task Based on Previous 模型的用户行为的匹配任务的基础上.pptVIP

Modeling of User Behavior InMatching Task Based on Previous 模型的用户行为的匹配任务的基础上.ppt

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Modeling of User Behavior InMatching Task Based on Previous 模型的用户行为的匹配任务的基础上

M?deling of User Behavior In Matching Task Based on Previous Reward History and Personal Risk Factor April 1, 2004 Helen Belogolova Amy Daitch Project Summary Experiment: Subjects given matching task in which they choose between button A and B Received reward based on predetermined reward functions Our Model: Subject’s memory decay: leaky integration Personal Risk Factor Cumulative Risk Factor Method for Modeling the Behavior General Method Part I. Exploratory Phase P(A) = 0.5, P(B) = 0.5 First 10 trials have an equal probability of choosing A or B Part II. Choices Based on Past Reward History Reward function took into account 40 trial buffer updated after each trial Vector of rewards weighted based on leaky integrator model with decay parameter d: weighted_rewards_vector = [exp(1*d) exp(2*d) … exp(240*d) ]’ * reward_vector Most recent reward carries most influence on subject’s next move Method for Modeling the Behavior To choose between A and B we sum up the weighted rewards after A button presses (rewA) and B button presses (rewB) P(A) = rewA/(rewA+rewB) P(B) = 1-P(A) Based on these total rewards the next choice is generated like this: if rand(1) p(A) ? choice A else ? choice B Method for Modeling the Behavior Model Accounting for Risk Risk = subject’s willingness to deviate from optimal choice based on past trials Personality Risk Constant in experiment, Range from 0 to 1 Function of personality = willingness to take risks in general Cumulative Risk, Range from 0 to 1 Increases as the Cumulative Reward increases cumulative_risk(trial) = cumulative_reward(trial)/max_cumulative_reward Maximum Cumulative Reward in our case was 6 Method for Modeling the Behavior Weights of Personal Risk Factor and Cumulative Reward Risk Factor make up Total Risk Factor: total_risk = personal_risk*personal_risk_weight + cumulative_risk*cumulative_risk_weight With the total risk parameter as above, the decisions are made like this and the choice of A or B is generated

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