DHL(中外运-敦豪)速服务的营销模式.ppt

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DHL(中外运-敦豪)速服务的营销模式

30-Mar-01 Crook China Teleflex 2002 Shanghai, PRC 17 August 2002 By: Frits de Vroet DHL International Agenda Service Parts Logistics as a driver of competitive advantage Service Parts Logistics as a driver of competitive advantage Service Parts Logistics as a driver of competitive advantage Service Parts Logistics as a driver of competitive advantage Logistics and economic value added The Service Parts Supply Chain The Service Parts Supply Chain The Service Parts Supply Chain DHL Global Customer Logistics Our Logistics Revolution DHL Global Customer Logistics Service Parts Logistics Vision DHL GCL Service Parts Logistics Elements of logistics solutions DHL Global Customer Logistics Services Offering Asia Pacific Infrastructure DHL Global Logistics Logistics Global infrastructure Case Study Case Study: Mission Critical Services for the Telecommunication industry Case Study: Mission Critical Services for the Telecommunication industry Existing situation: Decentralized management of service parts Lack of visibility of inventory Lack of visibility of order fulfillment Lack of control of repair cycle Resulting in: High inventory level Repair cycle between 40 and 120 days Not meeting KPIs for order fulfillment and order accuracy Our proposal Process Flow Regional Logistics Solution Central RMA and order management through Call Centre and Customer Service function Regional inventory visibility through integrated IT system Centralised Supply Chain Planning and Supply Chain Execution capability Logistics Consultancy support and regional/country program management Measure and control lead time Improve supply chain performance Lower inventory levels Lower cost Service Parts logistics as a driver of competitive advantage The service parts supply chain DHL Global Customer Logistics Vision Service capability Case Study As we are moving from competing brands to competing supply chains, logistics has become one of the key drivers of competitive advantage. Some comp

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