在变化的世界中获得成功.ppt

Success in a World of Change在变化的世界中获得成功 Robert A. Easter, Ph.D. “Times are changing”时间在变化 Forces of Change变化的推动力 Globalization 全球化 Urbanization 都市化 Technology 技术 Globalization全球化 “In 1950 food production, for most of the world, was a backyard activity, today it is a global enterprise”1950年代，世界大部分地区食品生产是作坊式的。而今天却是全球化的企业 Global Food Supply Chains全球食品供应链 Systems designed to move massive amounts of food from production centers to world population centers with great economic efficiency 系统设计为 将大量的食品极高效地从生产基地运送到世界各个居住中心 Annual Global Turnover of Top 10 Grocery Retailers (2000) 全球10大连锁店营业额 Wal-Mart Wal-Mart’s Business is DISTRIBUTION Wal-Mart 沃尔马 Revenue in 2002 was 245 billion US$ 2002年收入 138 million customers each week 每周接待顾客1.38亿 Percent of US sales 在美国销售比率 Pet food – 20% 宠物食品 Hair care – 30% 护发品 Toothpaste – 26% 牙膏 Projected to have 35% of US Food Sales in five years 计划在五年内在美国的食品销售量达全美35％ International presence 国际连锁店 Mexico墨西哥 Canada加拿大 Puerto Rico波多黎各 Argentina阿根廷 China中国 Germany德国 United Kingdom英国 Brazil 巴西 Korea 韩国 Evolution in the Meat Market肉类市场的变革 Packaged luncheon meat (1950’s)盒装午餐肉 Carcass ? boxed meat (1960’s)胴体?整箱包装肉 Whole chickens ? packaged parts (1968)整鸡?分割鸡肉 Pre-pricing of turkey’s and hams (1990’s)火鸡和火腿预先定价 Case-ready meat (Summer 2001)盒装分割肉 Points 要点 A Wal-Mart goal--- dock to sale in 96 hours. 沃尔马目标－发货到销售96小时 The supplier is paid electronically when the package is scanned at the point of sale.货物抵达销售点经过扫描验货后，供货商可得到电子货款 Who supplies Wal-Mart/Carrefour/Kroger etc? 谁会成为沃尔马、加乐福、开罗杰的供货商？ Food supply chains are evolving to drive transaction costs to the minimum食品供应链的演变促成交易成本降低 Smithfield Foods Process 19.2 million hogs per year年加工1920万头生猪 Produce 13.1 million hogs per year年出栏1310头生猪 Internationally 世界范围 Process 1.8 million hogs per year年加工180万头生猪 Produce 1.1 million hogs per year年出栏110万头生猪 Smithfield – Key Technologies and Capabilities 主要技术和能力 Genetics 品种 Nutrition 营养 Feed Manufacturing 饲料加工 Housing systems 猪舍设备 Health managemen